Enrich your ad with a Smart QR Code, depending on your goals and the target group. Do not forget to post your ‘call to action’ with your QR code. The content behind the QR code can be very diverse and … you can load it periodically with other content, e.g every day another offer during a promotional period. Or a nice video showing the product supports and enhances perception.
A very powerful feature is the use of GEO location offered content. What about the outdoor ABRI where your ad is placed. And… with the Smart QR Code on it. When scanning the QR Code, you get direct information about the place you can buy this product. Remember, all your ABRI posters are the same, including the exclusive Smart QR Code!